MINDFLOW

My Role

UX/UI Designer, UX Researcher

Tools

Figma

Description

On Mindflow, users record entries about their days, thoughts, and feelings. Gauging users' emotional states, the AI engine analyzes the audio input and curates personalized exercises.

Project Aim

The aim was to create a warm, intuitive, and personalized experience that allows users to gain a deeper understanding of their mental state.

timeline

Nov 2022 - Jan 2023 (12 weeks)

target users

Anyone who wishes to understand their emotional patterns better. Particularly those who who may not be comfortable seeking face-to-face therapy.

the problem statement

Mindflow is a mobile application that enables users to record and analyze their daily thoughts and emotions through AI-driven audio input. It offers personalized exercises to improve mental well-being, adapting to each user's emotional state for tailored support.

SKIP TO DESIGN SOLUTION

THE APPROACH

The Problem

  • Depression affects 264 million individuals - WHO (2020).
  • There is an increasing mental health issues among younger generations.
  • Many individuals find it challenging to understand their own emotions or identify patterns.

The Solution

  • Mindflow offers, accessibility, personalization, and anonymity.
  • Users receive a set of personalized interactive mental health exercises.
  • The app is a proactive mental well-being partner, guiding users towards beneficial transformations.

THE USERS

who are the users?

Understanding Mindflow's unique target users

In an effort to gain deeper insights into the user's point of view, I conducted user research. The target audience are individuals who prefer a reflective and auditory approach to mindfulness and self-care, including those who find solace in verbalizing their thoughts and feelings. The app is especially beneficial for users seeking a tech-savvy method to monitor their mental health, offering a discreet and accessible way to receive support and guidance.

user personas

RESEARCH

BACKGROUND

Analyzing the Mental Wellness App Market:

As of  2023, the wellness app market has continued to thrive, propelled by a growing societal focus on mental health, accelerated by the global pandemic's long-term impacts. Users are increasingly drawn to applications that offer a blend of mindfulness, meditation, and personalized mental health tracking. This has led to a surge in demand for apps that leverage advanced technologies like AI to offer tailored wellness journeys.

RESEARCH METHODS

  • Market Research
  • Competitive Analysis
  • Observation
  • Interview

COMPETITIVE ANALYSIS

Comparative Analysis of Market Leaders

I conducted a comprehensive competitive analysis to enhance my insights into the competitive landscape that Mindflow is poised to enter. The following analysis examines the capabilities and limitations of leading apps within the mental wellness app sector.

Calm
Pros

Calm boasts a diverse library that includes guided meditations, sleep stories, breathing exercises, and music, catering to a wide audience.

Cons

New users might find the extensive content library overwhelming and may struggle to find where to start.

HEADSPACE
Pros

The app is known for its intuitive interface and engaging animations, making meditation accessible to beginners.

Cons

The amount of content available without a subscription is relatively limited, which may not satisfy users looking for a free app.

Following a comprehensive competitive analysis, it becomes apparent that Calm has solidified its position as the market leader. I conducted an extensive evaluation aimed at uncovering Calm's strengths and weaknesses, while also identifying any potential unexplored opportunities.

CASE STUDY

Calm Mobile App's Performance Metrics

Features

  • Guided Meditations
  • Sleep Stories
  • Breathing Exercises
  • Music
  • Daily Calm
  • Masterclasses
  • Calm Body
  • Mood Tracking
  • Personalization
  • Calm Kids

Mobile app downloads

10M + (2023)

Mobile app Active Users

4M + (2023)

Retention rate

In the first 30 days.

Monetization Features

And its efficiency

  • Premium Subscription
  • One-Time Purchases
  • B2B Partnerships
  • Co-Branded Experiences

USER JOURNEY

To gain a more comprehensive understanding of the competition, I opted to immerse myself in Calm by selecting a meditation exercise and personally delving into its interaction with the Mobile App's design and functionality.

Here's a recap of how it went.

IDEATION

HYPOTHESIS

Elevating User Experience for a Competitive Edge

Based on my research, I believe Mindflow can truly stand out by positioning itself as a cutting-edge mental wellness app that prioritizes the user experience. By elevating the user experience, Mindflow gains a distinct advantage over its market rivals.  I determined the key features that would set Mindflow apart.

Personalization

Mindflow simplifies the process of selecting exercises by offering strategic lessons based on users' audio diaries.  The Audio Diary feature offers a tailored experience, allowing users to record their thoughts and feelings.

Emotional Analysis

Unlike its competitors, Mindflow's approach offers a clear emotional analysis of their mental state. This feature keeps users' from guessing and making assumptions. This feature also aims to create a user experience that is focused, efficient, and user-friendly.

Advancing Mental Wellness Through AI

Mindflow can foster a deeper connection between users by offering enhanced mental wellness exercises that enable a more immersive experience. This approach ensures that users never feel estranged and instead, discover a multitude of creative ways to improve their mental wellness.

THE LOOK & FEEL

The design of Mindflow aims to evoke a sense of calmness. The chosen shades of purple, along with the series of illustrations I crafted, play a crucial role in expressing a sense of spirituality and tranquility.

UI & DESIGN COMPONENTS

INFORMATION ARCHITECTURE

FINAL PRODUCT

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Copyright © Alyssa Hugel